T3 Affinity and Ace Diffusion create a large retail ‘shop in shop’ for Balexert mall event.

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Swiss portable marketing solutions specialists Ace Diffusion recently designed and created a massive retail display for an event hosted in the Balexert Centre in Genève, Switzerland.

Using the UK manufactured T3 Affinity retail display system, Ace Diffusion built a 7m x 40m shell scheme for retail exhibitors to build upon.

Located in the middle of the Balexert mall which is dedicated towards events and shows, the stand was commissioned by a single exhibitor but used by multiple companies to display their clothing ranges and products. Dedicated towards a winter sales event, the multiple clothing brands that were include in the event each had demarcated areas for their ranges to be set up and displayed to the public.

The team at Ace Diffusion used the T3 Affinity system fantastically to create this retail area. Using it to create the demarcated areas with low walls fitted Dibond panels. The changing rooms were a 1m x 1m rooms, that was fitted with a milky plexiglass roof. This was used to firstly allow customers to use the changing rooms without being seen from above but also to let light into the room. The curtain rails were created by fitting rails directly into the channels of the Affinity beams.

Designing and creating this stand was always going to be a tough project due the location, number of demarcated areas for the different clothing brands and the actual size of the area that needed to be covered. But due to their functional design and the unique features of the T3 Affinity such as its modularity, easy twist lock connectors and versatility of set up Ace Diffusion delivered a fantastic result.

Jonas Mathys, Director at Ace Diffusion commented “We had a very short time period to set up the whole stand, around 3 hours, but with 3 or 4 members of my team we were able to do it easily. The client also loved the stand, particularly the fact that it looked so great finished and that they could use the system for many other events just by buying a few extra options.”

“I spent quite a lot of time developing the changing room curtains, searching for the right holders that fitted into the channels on the T3 Affinity channels easily. It was great that the system could adapt to create the rooms, they were a real bonus for us to give to the client.”

For more information:

For information on Tecna Display’s T3 Affinity, go to www.t3affinity.com, email sales@tecnadisplay.com or call +44 (0) 208 803 4469.

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